Akron, OH – MarketHATCH, an Ohio based dental marketing and ophthalmology marketing company announced that it has expanded its services to serve the needs of dental and ophthalmology professionals nationwide. Its professional, affordable and effective dental marketing and ophthalmic marketing campaigns offer customized campaigns to practices looking to grow their practice. MarketHATCH (www.markethatch.com) specializes in dental marketing and ophthalmology marketing materials, patient promotional items, and CMS Medicaid compliant prescription pads. With a 15 year track record of success, MarketHATCH assists dentists and ophthalmologists in growing their practice through continued patient education.
The company’s high quality dental posters and ophthalmic posters are some of MarketHATCH’s best selling marketing tools. The dental posters and ophthalmic posters are customized with practice information and focused messaging. These customized posters can be found online at the MarketHATCH’s newly redesigned, secure online shopping enabled Web site, www.markethatch.com.
In this busy and overcrowded marketplace, it is becoming increasingly important to create an ongoing dialog with patients to educate them about all of the services your practice offers, ie: teeth whitening, porcelain veneers or glaucoma screenings, dry eye treatments, LASIK, etc. By educating patients about the services they offer, practices can keep their services in the forefront of their patients’ minds. As patients develop needs for their services, your practice will be the first they call.
Once customized, the MarketHATCH poster campaigns are placed in prominent areas around the practice – the lobby, exam rooms, and other places where patients are in constant contact with the materials. Implementing the poster campaigns prompt many practices to seek out additional practice marketing tools such as counter cards, billing inserts, newspaper ads, mailings and more.
Since 1993, MarketHATCH has offered high quality, marketing campaigns, products and services with free graphic design and typesetting as well as 24-hour prescription pads. MarketHATCH’s vast bucket of service offerings include fully developed marketing campaigns, free graphic design, targeted mailing services, practice marketing and development, and free ground shipping. The company also offers foreign language translation, laminating, poster mounting, poster framing, collating, stapling and drilling. Customized marketing materials assist practices in educating their patients and systematically growing their practice. Putting practice information and educational messages clearly and consistently in front of patients helps build brand or practice recognition.
“We understand that practices are busy helping patients, that’s why we offer easy-to-order marketing campaigns and practice building tools and services. With the dental or ophthalmology practice’s name on the forefront, we help dentists and ophthalmologists reach the people that matter the most to them – their patients.” says MarketHATCH president Paul Joyce
MarketHATCH does not charge for graphic design on its campaigns and with low cost printing, MarketHATCH is able to provide substantial savings to practices looking to market their services. The newly updated Web site, www.markethatch.com provides full details about the company’s services.
MarketHATCH is the parent company of JG Pads, a leader in the prescription pad industry. JG Pads has served the needs of medical practices throughout the country since 1993. Its success has led to the development of ophthalmology marketing and dental marketing products and services. Offering valuable, turnkey market research, design and print services, MarketHATCH is able to assist medical professionals in developing their business by shipping high quality, customized dental and ophthalmic marketing campaigns in as little as 48-72 hours of artwork approval.
If you would like more information about MarketHATCH, please contact Stephanie Maglis, Market Development at 800.858.9395 ext. 15 or by e-mail at info@markethatch.com. Visit www.markethatch.com for more information about turnkey dental and ophthalmic marketing materials and services.
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About MarketHATCH
MarketHATCH, http://www.markethatch.com/, offers top-notch quality dental marketing, ophthalmology marketing, promotional items and prescription pads to medical professionals throughout the United States. Our 15 year track record of success is due to our commitment to customer satisfaction and quality products and services. Turnkey services include Targeted Mailing Services, Practice Marketing and Development, Free Ground Shipping, Free Graphic Design, Laminating, Poster Mounting, Poster Framing, Collating, Stapling, Drilling. In addition, MarketHATCH has the ability to handle completely custom projects with excellence. Please visit http://www.markethatch.com/ for more information about turnkey dental and ophthalmic marketing materials and services.
Tuesday, July 7, 2009
Wednesday, April 22, 2009
Tips to increase patient walk-ins in a dental or ophthalmology practice with effective Marketing
Doctors starting their first dental or ophthalmology practice are faced with a variety of challenges. With a daunting list of duties that include balancing staff schedules, practice financing, patient appointments, marketing materials such as dental posters, ophthalmology posters and newsletters, physicians often have little assistance growing their practice from the beginning.
In today’s fast paced, business-minded environment, practices increasingly recognize the importance of focused marketing efforts. However, most ophthalmologists do not have time to manage their own marketing plan.
Marketing your practice is vitally important to its success. Choose a reputable marketing company that will work with you to create and deliver quality marketing materials in a timely manner. We encourage you to keep the following ideas in mind.
Communication and education are key. Hire strong, teamwork-oriented staff members, who will help you relay messages to your patients about available services, special promotions or office events. Hold regular meetings with your staff to educate them about the specific services you are marketing. The more you inform your staff, the more excited they will be to take your practice’s message to your patient base.
Remind staff members to ask patients how they heard about your practice. Were they referred by a friend? Or, did they see your marketing materials? Did they see your dental poster, orthodontic poster or your practice newsletter? This helps you determine the most successful modes of advertising for your dental or ophthalmology practice.
Setup all your practice marketing materials in central, high traffic areas such as the front desk or exam rooms. Posters should be placed at eye level and newsletters and flyers should be within reach. Let your marketing and promotional material stand out and garner attention. Place them in areas where they are not drowned out by waiting room literature, magazines or toys.
Set aside a percentage of your projected annual billing toward practice marketing efforts. Develop a campaign strategy to maximize the effectiveness of your materials. Compliment direct mail pieces like postcards and billing inserts with posters, flyers and counter cards within the office. This method allows your patient base to see your marketing materials at home and at your location, and keeps your message fresh in their mind.
As your practice marketing efforts continue, it is important to have sincere and informative conversations with your patients. Avoid blatantly pushing your services, but keep an open dialogue that creates conversation and action.
Sending your direct mail pieces to the right people is just as important as the marketing campaign itself. Purchased or rented mailing lists are effective, but only when they are utilized properly and fit a very specific and targeted demographic. There are myriad of different mail list options available, including target specific zip codes, income levels, number of family members and more. When building your practice’s mailing list, it is important to be as specific as possible.
Remember, positive experiences are contagious. If the initial marketing referrals are happy with their visit to your office, they are likely to tell their friends and family about their positive experience. This is powerful! As these referrals continue to build, so will your practice.
Gather testimonials of happy patients and display them in a way for other prospective and current patients to see them. Doing this builds trust and acts as a further reminder of the services you offer. The main goal is to keep your name and services fresh in the minds of your current and future patients.
Marketing your practice is an ongoing task. Your practice marketing efforts may not have immediate effects on every patient, but they will over time. An informed patient, who understands risk factors and the services you offer, will recognize symptoms early and seek your expertise.
MarketHATCH Practice Marketing assists Dental and Ophthalmology Professionals in Educating Patients and Growing their Practice
Dental and ophthalmology professionals across the United States are discovering how to maximize their marketing dollar while educating patients about the services they offer through MarketHATCH. In a struggling economy, medical practices are looking for affordable and innovative ways to market their practice, and many dentists and physicians are turning to MarketHATCH for custom marketing materials at an economical cost. MarketHATCH, http://www.markethatch.com, offers a wide and interesting variety of marketing materials, promotional items, market development and mailing services to assist medical and dental professionals achieve business success.
Growing a practice’s bottom line is the focus of MarketHATCH, a turnkey ophthalmic and dental marketing company based in Akron, Ohio. The more your community and patients see your practice name, the more likely they will think of your ophthalmology or dental practice for their next medical or dental need. MarketHATCH works with the nation’s leading dental and ophthalmology practices to create customized marketing materials to fit both business and educational needs and goals. With help from MarketHATCH, Practices are finally able to market a fully developed message to their current and prospective patient base for literally pennies on the dollar.
Educating patients about new procedures and services, as well as breakthrough health information is vital to the success of any practice. In an increasingly busy and crowded marketplace, dentists and physicians must look for new, effective ways to reach their own patient base. That is why http://www.markethatch.com offers marketing materials that are focused on educating patients about services that medical and dental practices offer. The company’s ability to create customized materials for no initial graphic design cost provides practices with affordable marketing services that range from concept to print to mailing. “MarketHATCH will help you choose a dental marketing or ophthalmic marketing campaign that best suits your needs, customizing it with your practice logo and contact information”, says Paul Joyce, President – MarketHATCH.
Since 1993, MarketHATCH has offered high quality, marketing campaigns, products and services with free graphic design and typesetting as well as 24-hour prescription pads. MarketHATCH’s vast bucket of service offerings include fully developed marketing campaigns, free graphic design, targeted mailing services, practice marketing and development, and free ground shipping. The company also offers foreign language translation, laminating, poster mounting, poster framing, collating, stapling and drilling. Customized marketing materials assist practices in educating their patients and systematically growing their practice. Putting practice information and educational messages clearly and consistently in front of patients helps build brand or practice recognition. “We understand that practices are busy helping patients, that’s why we offer easy-to-order marketing campaigns and practice building tools and services. With the dental or ophthalmology practice’s name on the forefront, we help dentists and ophthalmologists reach the people that matter the most to them – their patients.” says MarketHATCH president Paul Joyce.
MarketHATCH’s new full-featured Web site, http://www.markethatch.com, showcases MarketHATCH’s newest products and services and offers easy on-line ordering for marketing and promotional products. http://www.markethatch.com/ has been designed to explain the functions of each valuable dental marketing and ophthalmic marketing piece as it relates to each campaign and how it generates practice growth. When you have placed your order online, customer care specialists contact you to verify the information received and review your order. “Before we print your turnkey dental or ophthalmology marketing materials, you will receive an art proof, and with your approval, the order will be processed. You should expect your customized marketing campaigns to ship within 48-72 hours of proof approval. Additionally, promotional products such as pens, bags, mugs and magnets can take one to three weeks depending on the product ordered,” says Mr. Joyce.
MarketHATCH is the parent company of JG Pads, a leader in the prescription pad industry. JG Pads has served the needs of medical practices throughout the country since 1993. Its success has led to the development of ophthalmology marketing and dental marketing products and services. Offering valuable, turnkey market research, design and print services, MarketHATCH is able to assist medical professionals in developing their business by shipping high quality, customized dental and ophthalmic marketing campaigns in as little as 48-72 hours of artwork approval.
In addition to a new and user friendly Web site, MarketHATCH is pleased to announce that despite current economic instability, the number of new staff hires has increased by 30% in the past year. “By understanding and communicating medical and dental professionals’ messages, MarketHATCH is able to provide fully developed and affordable patient education materials to practices nationwide” says MarketHATCH president Paul Joyce. “Medical and dental marketing is finally affordable.” The company is now able to utilize its newly renovated 50,000 sq. ft. of space on its rail sight location near the heart of downtown Akron, Ohio.
“Currently, MarketHATCH primarily serves the needs of ophthalmology and dental practices. As the company looks to the years ahead, MarketHATCH plans to expand its breadth of marketing and promotion services to include other healthcare fields such as veterinary and dermatology” says Stephanie Maglis, Market Development for MarketHATCH.
If you would like more information about MarketHATCH, Please contact Stephanie Maglis, Market Development at 800.858.9395 ext. 15 or by e-mail at info@markethatch.com. Visit www.markethatch.com for more information about turnkey dental and ophthalmic marketing materials and services.
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About MarketHATCH
MarketHATCH, http://www.markethatch.com/, offers top-notch quality dental marketing, ophthalmic marketing, promotional items and prescription pads to medical professionals throughout the United States. Our 15 year track record of success is due to our commitment to customer satisfaction and quality products and services. Turnkey services include Targeted Mailing Services, Practice Marketing and Development, Free Ground Shipping, Free Graphic Design, Laminating, Poster Mounting, Poster Framing, Collating, Stapling, Drilling. Please visit http://www.markethatch.com/ for more information about turnkey dental and ophthalmic marketing materials and services.
Media Contact
Stephanie Maglis
Market Development
MarketHATCH
759 South Broadway Street
Akron, Ohio (OH) 44311
Phone: 330-376-6363
Toll-free: 800.858.9395
Fax: 330-376-6355
Email: info@markethatch.com
Website: http://www.markethatch.com/
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